Legal
Cookie Policy
Last updated: 15 May 2025
This policy explains what cookies are, which ones Balanco uses on this website, and how you can manage your preferences. It should be read alongside our Privacy Policy.
Balanco is the data controller for cookies set by this website. If you have questions, contact us at [email protected].
1. What are cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on return visits and store certain preferences or information about your session.
Cookies cannot execute code, carry viruses, or access information on your device beyond what the website has stored. They are widely used to make websites work, or work more efficiently, and to provide information to the website owner.
2. Cookies we use
We use a small number of cookies, grouped below by purpose.
Essential cookies
These cookies are necessary for the website to function. They cannot be disabled without affecting core functionality. No consent is required for essential cookies.
| Name | Purpose | Duration |
|---|---|---|
| balanco_cookie_consent | Stores your cookie consent preference so the banner does not reappear on every page. | 12 months |
Analytics cookies
These cookies help us understand how visitors use the website so we can improve it. They collect information in aggregate form and do not identify individuals. They are only set if you accept optional cookies.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors using a randomly generated number. Used to calculate visitor, session, and campaign data. | 2 years |
| _ga_* | Google Analytics | Used to persist session state across page requests. | 2 years |
Marketing cookies
These cookies are set by third-party advertising platforms and are only active if you accept optional cookies. They help us understand which channels bring visitors to the site and measure the reach of our advertising.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Meta to measure advertising reach and to distinguish users for reporting purposes. | 3 months |
| _uetsid | Microsoft (Bing) | Used by Microsoft Advertising to retarget users who have visited the website. | Session |
| _uetvid | Microsoft (Bing) | Tracks a unique user ID for Microsoft Advertising conversion tracking. | 13 months |
3. Third-party cookies
Some cookies listed above are set by third-party services (Google, Meta, Microsoft). These providers have their own privacy policies and cookie practices. We recommend reviewing them directly:
- Google: policies.google.com/privacy
- Meta: www.facebook.com/privacy/policy
- Microsoft: privacy.microsoft.com
Balanco does not control the cookies set by these third parties beyond enabling or disabling the relevant services on our side.
4. Managing your cookie preferences
Via our consent banner
When you first visit the website, a consent banner allows you to accept or decline optional cookies. You can revisit this choice at any time by clearing the balanco_cookie_consent cookie from your browser, which will cause the banner to reappear on your next visit.
Via your browser
All modern browsers allow you to view, delete, and block cookies. The steps vary by browser; you can usually find cookie settings under Privacy or Security in your browser preferences. Please note that blocking all cookies may affect the functionality of some websites.
Via opt-out tools
For Google Analytics specifically, you can install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout. For interest-based advertising more broadly, you can use the Your Online Choices tool at youronlinechoices.com.
5. Changes to this policy
We may update this policy when we add or remove cookies from the website. The revised version will be posted on this page with an updated date. We recommend checking back periodically.